Rolling out Dynamics 365 can feel like a major milestone - years of planning, business cases, product selection, partner selection, implementation, and finally go-live activities! But for many Exec Sponsors, CRM Product Owners and digital transformation leads, what comes next is less predictable.

If you’ve ever been part of a Dynamics 365 project that didn’t go to plan, you’ll know that the underlying issue usually isn’t the platform itself. It’s often the way the project team was structured and how responsibilities were handled. Too many companies dive headfirst into a CRM implementation, expecting Dynamics 365 to solve all their challenges straight out of the box. But without the right people in clearly defined roles, even the best technology can fall short.